The 1

‘The 1’ is Thailand’s No.1 Digital Lifestyle and Loyalty Platform that enhances everyday’s life of over 20 million members in the digital era.

Established as a membership program under Central Group in 2006, we connect our customers with business units and partners through big data, technology, and customer relationship management.

To achieve The 1’s 2025 vision, we have transformed to an enterprise-wide program by leveraging its digital capabilities to be ‘Center of Life Platform’ a digital lifestyle platform that creates meaningful experiences for our customers every day.

The 1 provides value beyond shopping rewards. We aim to deliver members best-personalized content and truly omnichannel experience at every moment through every touchpoint via The 1 APP as one-stop platform. While we are also a business solution service providing excellent marketing tools to leading firms from various industries including banking, food & beverage, entertainment, and lifestyle.

We are The 1 team of new-generation with multidisciplinary talents; from data-driven marketing, data analytics and insights, artificial intelligence, digital technology development to technical solutions engineering on various platforms. All with consumer-centric at heart.