The 1

“The 1” is 'Thailand’s No.1 Loyalty Platform' that enhances everyday’s life of over 16 million members in the digital era.

Established as a membership program under Central Group in 2006, we are evolving to be a digital lifestyle platform that connects our customers with business units and partners through big data, technology and customer relationship management.

The 1 provides value beyond shopping rewards. We aim to deliver members best-personalized content and truly omnichannel experience at every moment through every touchpoint. While we are also a loyalty solution service providing excellent business tools to leading firms from various industries including banking, food & beverage, entertainment, and lifestyle.

We are the one team of new-generation and multidisciplinary talents, from data-driven marketing, data analytics and insight, artificial intelligence to digital technology, all with consumer-centric at heart.