Central Tham Project

Central Tham is a social development project founded by Central Group, with the objective of creating jobs and careers, helping to build and support local communities, and improving the quality of life for employees and the community in a sustainable manner.

For us, success means running a healthy business and making a positive impact on our employees, customers and society.

Project Highlights

Central Group Love the Earth: Journey to Zero

The Central Love the Earth campaign has been created as part of our contribution to sustainable development and environmental care. Journey to Zero is the main project of the campaign and has two integral strategies:

  1. Zero Waste to Landfill: Plastic reduction, waste segregation and food waste reduction
  2. Zero Carbon: Reducing CO2 emissions through clean energy with the installation of solar rooftops and electric vehicle charging stations

Jing Jai Farmers Market

Jing Jai Farmers' Market allows farmers to distribute their products easily through shopping centers. Farming communities benefit from the income, city people gain easy access to good quality products at a lower price, and consumers interact directly with farmers. The market has a zero waste policy, using paper bags and natural containers instead of plastic bags. The first markets were in Chiang Mai and Udon Thani, with ten more due throughout 2019.

Community Product Development

Strengthening the development of local community products with both OTOP and SME farmers supports the creation of jobs, helps build careers and provides sustainable income for communities through their own products. We offer help in trade development, design, and nationwide distribution channels. Notable projects this year:

  • Phu Chi Duan Coffee, Chiang Rai Province: Along with the high-quality coffee, this project includes forest restoration and conservation elements.
  • Khung Bang Ka Chao Community Career Development: A project following the royal initiative of King Rama IX through the Chai Pattana Foundation to keep Khung Bang Ka Chao green. We support career development to help generate income for the local community, preserve resources and ensure the area is not left abandoned.
  • Introducing technology to the Organic Agricultural and Forest Restoration of Nan project with an app offering more precise monitoring of weather conditions as well as accurate information for consumers on the safety of their crops.

Contact Center Project for People with Disabilities

We strive to promote the development of people with disabilities, and so far have helped over 770 disabled people through the creation of jobs at the Contact Center of Power Buy and Thai Watsadu.

With the success of the Contact Center projects, we are now in collaboration with COL Group and The Redemptorist Foundation for People with Disabilities to plan and construct a Contact Center in Pattaya.

Partnership School Project

We have joined with the Ministry of Education to develop schools over a five-year period under the Partnership School Project. Seven educational institutions are currently teaching additional curricula under this program.

  • Logistics Management Course: Students join study tours at the Central Group warehouse in Bangna, study logistics management in China for one year, and on return train with one of the Central Group businesses such as Tops, Office Mate or Central Omni Logistics for one year.
  • Hospitality-Tourism Course: Personnel from Centara Hotel & Convention Center Udon Thani share their knowledge and experiences of the hospitality and tourism industry. Internship opportunities are provided. Future plans include creating a hotel simulation in the college for training purposes.
  • Fashion and Textile Design Technology Course: We have established the approach of adding value to the modern design aspects of the course, as well as providing scholarships for college students.

The company has plans to develop two further courses, a retail management course and a food and nutrition course.

Good Goods

Thai local wisdom products are developed with a contemporary twist so they become a Modern Thai brand. Goods Goods promotes local heritage and skills, bringing both satisfaction and income to the local artisan community.

Our first Goods Goods pop-up store is at Zone B, Level 2 of CentralWorld, and presents fashionable clothing, bags and other craft products to Thai and overseas visitors.

Na Muen Si Hand Woven Fabrics

Na Muen Si hand woven fabrics have a long heritage going back more than 200 years. The Na Muen Si farming community has an intricate relationship with this fabric, for besides its use for everyday wear there are special types for religious events throughout important periods of a person’s life.

We have developed a structure of education and a stores management system, and have restored the Na Muen Si Textile Museum to conserve the hand weaving culture and form a cultural tourism destination.

Lingerie Sharing

Initiated to raise breast cancer awareness in women, the campaign is aimed at providing knowledge and better understanding of the subject for female prisoners in correctional institutions. Customers at every Robinson store are invited to help support the cause by either donating underwear with selected purchases or donating money to purchase underwear for imprisoned women.

The campaign has successfully donated over 32,000 items of underwear to the female inmates, valued at 2 million baht. Our customers are also invited to help sew breast implants for breast cancer afflicted female patients in various hospitals in Thailand.