8 Successful Years of Central Retail's Operations in Vietnam
"High market potential drives business growth" since 2012, with the foresight in business expansion potential, Central Retail started its operations in Vietnam. The company entered the market as a fashion merchandiser and generated around THB 300 million in 2014. Until 2015, Central Retail joined hands with electrical appliance chain Nguyen Kim and Lanchi Mart supermarket, operating 85 stores in 15 provinces with a net sales area of 170,000 sqm. With continuous expansion, Central Retail Vietnam reported revenue of THB 37 billion in 2019. (As of June 2020), Central Retail Vietnam operates a total of 35 malls, 230 stores across 39 out of 63 provinces nationwide in an area of 1,080,000 sqm . The company focuses on growing business in 3 segments including: Food business, Non-food businesses and Property business.
"Food business" to attract customers from both primary and secondary cities 1. Hypermarkets (Hyper GO!) in 32 locations across Vietnam's major cities 2. Main city supermarkets (Super GO!) in 7 locations in Hanoi and Ho Chi Minh City 3. Provincial supermarkets (Lanchi Mart) in 25 locations.
"Non-food businesses" in more than 170 locations, with specialty stores such as electronic appliance chain Nguyen Kim.
"Property business" that manages GO! which rebranded from Big C, in 35 locations.
The company continues to operate and generate revenue through its omnichannel platforms both retail and online stores with a solid customer base of over 12 million people. This serves as a testament to how resilient and sturdy Central Retail Vietnam is operating to serve its customers.
Driving growth through social and economic sustainability
The development of GO! from a Thai version Robinson Lifestyle Center, and remodeling of specialty stores to fit the lifestyle of Vietnamese people such as Supersports, Food City, Kubo, Hello Beauty
Imported and exported of goods for being sold in the business networks of the two countries, Vietnam and Thailand
- Local Sourcing Program which bought agricultural products directly from farmers and cooperatives and distributed in Central Retail's store chain
- Weekend Farmers' Market where retail spaces in Big C outlets are provided for local enterprises
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