Central Group invests 3 billion baht to develop "Nakhon Phanom - Nong Khai" into high-potential secondary cities on par with megacities, propelling the economy to the Indochina region's gateway
One of Central Group's core strategies is to expand business while upgrading communities. To develop prosperity for the local communities, and the well-being of the people in the country via the principle of ‘Growth for the Country, Great for Local Communities’. Central Group focuses on potential locations and transforms them into distinctive tourist cities while also caring for the quality of people's lives, society, and the environment. Along with connecting key places for tourism and transforming them into local lifestyle hubs and stimulating the trend of tourism in secondary cities becoming destinations for travelers from all over the world
To accelerate the economy from the bottom to the top of the business value chain through its 3 elements operations: " Central Creation", "Central Pattana" and "Central Tham"
Be the first to enhance secondary cities by Central..Creation
Nakhon Phanom is significant in the northeastern area as a special economic development zone and a commerce and tourism outpost. With an excellent transportation link, connecting Thailand, Laos, Vietnam, and southern China. It facilitates travel and transit in trade and tourism. The building of a new dual-track railway route, Ban Phai-Mukdahan-Nakhon Phanom, would effectively connect the network for mass transit management, products, and services.
Central Group's new project plays an essential part in increasing Nakhon Phanom's potential to be a trendy city in Isan that will capture the hearts of tourists with its own hipster style. Nakhon Phanom’s cultural and natural tourism features are gaining popularity among both Thai and foreign visitors, by receiving approximately 1.5 million tourists every year
Nong Khai Province is a special economic development zone and a border city with Lao PDR's Vientiane, the highest Thai-Laos border trade value in Thailand, at not less than 80 billion baht per year. There is a border crossing point at the 1st Thai-Lao Friendship Bridge, which is a trade gateway to Indochina, making it popular for traveling and shopping in neighboring countries with over 2 million tourists each year. The province has also been designated to develop the transportation system to be a transportation hub, covering land routes, rails, dual-track railways, and high-speed trains, linking Thailand, Laos, and Kunming-China in the future.
Additionally, Robinson Lifestyle Nong Khai will become a new landmark that embodies all joy. It will brighten and refresh everyone's life.
is located on the North-South Economic Corridor (NSEC). It will optimize and strengthen Nakhon Sawan's potential, as well as future government initiatives such as the Northern High-Speed Railway and the Nakhon Sawan-Mae Sot dual-track railway, etc. Nakhon Sawan is a tourist destination with a distinct Thai-Chinese culture. It also has a sizable Chinese population.
Local Essence inspired by Thai-Chinese culture Another Attraction that will entice visitors to stop and spend time which will transform Nakhon Sawan into a tourist destination of its own. The design strives to represent Pak Nam Pho by utilizing the concept of “Chinese Meets Thai Culture” in its various elements. There are unique zones housing over 400 brands. The zones are designed with a holistic view and connected to each other such as Chinese Village zone which will be a food destination, a Chinese market, an authentic café and a supermarket all in one place: Synergy within Central Group, which includes Central Department Store, Supersports, Power Buy, Tops, B2S, OfficeMate and go! WOW
An extension of Central Group’s operations to the western area, with Nakhon Pathom serving as a gateway to neighboring provinces, Ratchaburi and Kanchanaburi. It is a secondary city that can suit consumers' needs without requiring them to travel to Bangkok.
Local Essence creates a proud identity of Central Nakhon Pathom By bringing the uniqueness of the province to design a logo "CENTRAL NAKHON PATHOM" inspired by a heritage of an old city and the cradle of civilization and is home to the prominent landmark of Phra Pathom Chedi. Central Nakhon Pathom will become a Center of Life that can meet the needs of customers for local communities and nearby areas.
Develop people, cities, and country by Central..Pattana
Develop “People”
When the capital or secondary cities have several large-scale projects, those locations will become a center or destination for shopping, encompassing cuisine, famous brands, fashion, and lifestyle. The construction of massive projects promotes the economy at the grassroots, community, SMEs, and large entrepreneur levels. It also creates jobs, provides income to individuals at all levels, and leads to strong business liquidity. Furthermore, it generates momentum for continuing increases in tourism expenditure, resulting in a significant flow of money across the regional ecosystem. Central Group anticipates that within 5 years, there will be over 100,000 full-time employees and over 300,000 positions nationwide.
Develop “Cities”
Encourage the development of economic hubs, which accelerates the construction and improvement of infrastructure, utilities, and other facilities. Economic hubs play critical roles in serving transportation, trade, logistics, and governmental and private sector activities, as well as in attracting qualified investors, business visitors, and tourists.
Develop “The Country”
The investment strategy of the Central Group intends to contribute to national development, build a strong grassroots economy, increase household income, and boost macroeconomic growth. Furthermore, the strategy affects the tourist sector to move forward and make a difference in each location via its magnets, such as art, culture, and way of life, in the form of community-based tourism and sustainable tourism. With a budget of more than 400 million baht per year, plant the flag of Thailand as a world-class destination.
Raise the quality of life and society by Central..Tham
Make Society Worth Living
Committed to improving the quality of life for all people so that they can prosper together in a powerful and sustainable way, as well as to reducing inequality, creating opportunities for all members of society, and caring for the environment. The commitment is part of the "Central Tham" project, which is a Central Group sustainability effort based on the principle of Creating Shared Values (CSV).
Make Community Development
Covering 44 provinces with an annual budget of more than 200 million baht. In 2022, it generated more than 1,500 million baht for the communities, helped over 100,000 households, employed 751 individuals with disabilities, increased green space, and recovered forests on 5,519 rai. By 2023, Central Group aims to create 1,800 million baht in community revenue and plant 6,500 rai of forest.
Make Educational Possibilities more Available
Aspire to reduce inequality, develop human resources, provide educational opportunities, and encourage project-based learning through hands-on learning based on the ideology of the Sufficiency Economy. To develop an educational curriculum to equip individuals with labor-market-relevant skills, coached teachers to change rote teaching into joyful collaborative learning, renovated educational institutions, and granted scholarships.
Make It Possible for Those with Disabilities to Work
Promote, create careers, and expand employment possibilities for persons with disabilities. By sharing information, training skills, and generating careers. More than 80 persons with disabilities have been hired as full-time employees at the group’s Contact Center and Repair Center. Also, having a steady income, the most essential thing for them is to be accepted by society.
Make a Sustainable Revenue for Communities
Jing Jai Farmers' Market is a place where local farmers can sell healthy vegetables, fruits, and community-famous goods in the Central Group areas. It produces consistent income and promotes consumer wellness. Jing Jai Farmers' Market is extended branches to more than 32 branches around Thailand, with the network of more than 10,000 farmer households and generate 255 million baht in communities' revenues.
Make Useful Space for Communities
Offer free space for sales of at least 100,000 square meters each year, with a total value of 300 million baht.
Make Green Businesses
Central Group's environmentally responsible corporate activities seek to cut carbon dioxide emissions and reach net zero by 2050. With a number of environmental initiatives, including the development of an environmentally friendly retail mall that uses renewable energy, the installation of solar cell roofs, the construction of EV charging stations, trash management, and so on.
Make Everyone Happy by Living a Decent Life
Help people to live a good life through a variety of projects such as developing community products and providing market channels, promoting and restoring the Na Muen Sri Textile Museum, constructing egg-laying sheds, supporting educational opportunities, a charity mini marathon to raise funds for female cancer patients, increasing green space by planting forests, promoting SMEs, and so on.
Central Group stands ready and willing to assist all sectors in developing the national economy. In adhering to the spirit of sustainable cooperative growth in every dimension, the company will leverage its capabilities as an international retail and service leader, as well as skilled staff and a solid "The 1" loyalty network, to expand investment to various provincial or secondary cities.
Central Group believes that with the commitment of all parties to work together and consistently drive the economy for the development of livable cities and model cities, it will help build on the surrounding region to become the hubs of perfect living. Furthermore, it encourages long-term growth while protecting the values and uniqueness of each area. Central Group is ready to enhance the quality of lives, society, and the environment at the same time.