The Season of Happiness and Year-end Celebrations Has Begun Once Again

The season of happiness and year-end celebrations has begun once again.

Step into a magical festive celebration with Central Group’s Luxury Store Collection in Europe and Thailand. Ignite endless joy and inspirations while exploring the enchanting Christmas destinations in 7 countries.

This year, Selfridges transforms the entire store into a vibrant, warm, and magical Christmas wonderland. Stunning window displays come to life with imaginative designs and artistic storytelling, with Santa Claus and his merry crew of Christmas Crackers, ready to create unforgettable memories.

This iconic 175-year-old luxury department store has been transformed into a magical wonderland under the theme “Gifts A Gifting”, radiating elegance and festive grandeur. The true highlight is the breathtaking window displays inspired by the classic Christmas carol “12 Days of Christmas.” Each display is a masterpiece, blending high fashion with meticulous craftsmanship, showcasing works from top designers including Richard Quinn’s jewel-adorned gowns, Michelle Kearns’ bespoke hats, and Rotate’s graceful swan figurines. Shoppers will also find an array of exclusive holiday collections from luxury brands, making every gift selection truly extraordinary.

With 9 branches nationwide, Rinascente under Central Retail transforms into “The Christmas Factory” during the holiday season - a magical realm filled with exquisite gifts and enchanting decorations. Discover iconic Nutcracker dolls, symbolizing good luck and protection from evil spirits, as well as timeless music boxes evoking the charm of snowy villages filled with joy. The highlight is the complete takeover of Rinascente Milan under the spellbinding theme “Dior Ball of Dreams.” Inspired by an enchanting masquerade ball at the Palace of Versailles, Dior brings its magic to life with spectacular window displays, dazzling the entire store with radiant golden lights and intricate patterns that illuminate Milan’s city center.

Globus’s 9 branches have transformed into enchanting festive destinations under the theme “The Home of Wishes”, bringing dreams and heartfelt wishes to life through the power of generosity and the true spirit of giving. At the heart of this year’s celebration is the store’s enchanting holiday character, the “Christmas Spirit”. Woven from shimmering pink satin ribbons, this magical being embodies hope, joy, and the essence of giving. As both guardian and storyteller of the season, the Christmas Spirit casts its magical charm, turning dreams into treasured gifts while spreading happiness to all.

In Germany, department stores under KaDeWe GmbH, which are KaDeWe in Berlin, Alsterhaus in Hamburg, and Oberpollinger in Munich, celebrate the festive season under the enchanting theme “Let Your Heart Be Light”. Be immersed in a dazzling Christmas wonderland illuminated by shimmering lights and luxurious window displays in hues of deep blue, emerald green, and radiant gold. The sparkling reflections evoke a starlit sky, creating a warm yet opulent ambiance throughout every corner of the stores. Another highlight is the Christmas Market nestled within the stores, offering an exquisite selection of holiday treasures.

ILLUM, Copenhagen’s most iconic and historic luxury department store, unveils a breathtaking holiday experience under the theme “Cosmic Christmas”. Be enchanted by sparkling lights, shimmering stars, and celestial decorations that illuminate every corner. It’s as if you’ve embarked on a magical space journey, where every step reveals new wonders in a universe beyond your wildest dreams. This visionary campaign was brought to life in collaboration with Morten Ravn, a Danish artist renowned for his expertise in digital art and AI-driven innovations, merging futuristic space-inspired aesthetics with the warmth and spirit of Christmas, resulting in an artistic masterpiece that is both imaginative and heartwarming

In Thailand, Central Chidlom is the perfect destination for a luxurious shopping experience. This iconic department store has undergone a historic transformation for the first time in 50 years under the concept “The Store of Bangkok”, seamlessly blending elegance and modernity. Both the interior and exterior have been thoughtfully reimagined, combining contemporary Thai architectural elements with world-class design. A standout architectural feature is the illuminated white-glass facade, which changes its hues based on the weather and sparkles beautifully at night. The facade’s fluid lights create mesmerizing dimensions, making it the perfect spot for capturing unforgettable holiday photos.