Central Department Store, part of Central Retail Group wins another 7 awards in both Thai and international award ceremonies, showing trust and confidence gained from both customers and institutes in Thailand and abroad. The awards guarantee the store’s success in terms of the brand’s excellence in strength, products and services, following its vision of ‘a second home that transcends generations’ where everyone is welcome.
Brand Image, Services & Social Responsibility
- Influential Brands Award at the 2019 Asia CEO Summit & Award Ceremony, Department Store category. Voted as the most well-known department store for Gen Y customers (25-35 years old)
- Thailand’s Most Admired Brand, Department Store category, from BrandAge Magazine (13 consecutive years, 2007-2019)
- ‘Environmental Excellence’ Certificate of Appreciation from HP Latex Printing Technology, for being the first department store in Thailand to adopt green technology for its signage advertising, in partnership with Thumnaksilp Advertising
Marketing
- Gold Award Film from Ad Stars 2019, Busan, South Korea, for Central Midnight Sale’s advertisement ‘Work Hard, Shop Harder’
- 3 Awards at the Adman Awards & Symposium 2019 by The Thai Advertising Association of Thailand for Central Midnight Sale’s advertisement ‘Work Hard, Shop Harder’
- Silver Award – Film Craft
- Silver Award – Online Film
- Silver Award – Product Design
